Snap a photo. Tag it with the room, the shelf, the drawer. Then the people you share it with know too — your household, or your mother who lives two states away.

Things you've said
I know I have one of these.
You did. It was behind the first one.
I saved that somewhere.
The recipe. The workout. The wine you loved in March. Fourteen thousand photos deep.
Mom, it's in the drawer by the fridge.
It was not in the drawer by the fridge.
How it works
The thing, or where you put it.
A word, and where it lives.
Search it. So can anyone you share it with.
That's the whole app. There is no step four.
The business model
Free to start. iPhone first.
Check your inbox — there's one question in there, and your answer shapes what gets built next.